With an ever changing business environment, Data becomes one of the basic "ingredients" to run a successful business. We could make use of Data to analyse customers' expectations, optimise in-house processes, plan marketing strategies, etc.
With the Personal Data Protection Act coming in operation, we must be responsible in protecting the Data that we collected, used, disclosed, etc. This includes your customers' data and employees' data.
Personal Data Protection Commision (PDPC) has developed a Data Protection Trustmark (DPTM) Certification programme which aims to help organisations to verify their conformance to personal data protection standards.
Although DPTM is a voluntary programme, organisations with the attainment of such certification will demonstrate its commitment in protecting their Data and also having sound Data protection practices in place.